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0 Shop basics
Fit-first men's basics

Plain tees,
measured to fit.

Crew tees, polos, henleys, boxer briefs and socks. Every piece lists its fit, fabric weight and fibre, so you know exactly what arrives.

100% cotton, 180 gsm
Free shipping $60+
30-day returns
A man in a plain white crew-neck t-shirt and dark jeans standing against a soft pink studio wall
CHEST 42 IN
LENGTH 28

Crew Tee · White

180 gsm · 100% cotton · Regular

$18

140–300 gsm

Fabric weight on every page

Fit on every tee

Slim, regular or relaxed

Under 3% shrink

Pre-washed, tested at 40°C

30-day returns

Free, even if tried on

Fit guide · size M garment

Three cuts, drawn to scale.

Grey outline is our regular. The blue line marks the chest of each cut. Size M garment, made for a 38 in body chest.

FIG. 01

Chest 40 in

+2 in ease

Length 27 in

Slim

Close to the body, set-in sleeve, shorter length.

Slim tees
FIG. 02

Chest 42 in

+4 in ease

Length 28 in

Regular

Our everyday cut: room to move, drapes straight.

Regular tees
FIG. 03

Chest 46 in

+8 in ease

Length 29 in

Relaxed

Boxy body, dropped shoulder, a touch longer.

Relaxed tees

Not sure? Lay a tee you love flat and measure across the chest, armpit to armpit. Double it, then match it to the chest line on each drawing.

Fabric sheet

Know the weight before you buy.

GSM is grams per square metre: the higher it is, the denser and warmer the cloth. Each swatch shows how tight the knit gets.

140 gsm

Light

Summer and layering

180 gsm

Everyday

Our Crew Tee

240 gsm

Heavy

Holds its shape

300 gsm

Heavyweight

Boxy and structured

Soft folds of plain white cotton jersey fabric in daylight
FIBRE LABELGSM

Crew Tee

100% ring-spun cotton

180

Heavy Tee

100% combed cotton

240

Knit Polo

95% cotton, 5% elastane

220

Boxer Brief

92% cotton, 8% elastane

190

Crew Sock

78% cotton, 20% polyamide, 2% elastane

—

GREY LINE = BEFORE
Honest wash note

Expect up to 3% shrink in length.

We pre-wash the cloth, then cut with a little extra. After the first wash at 40°C, a Crew Tee in size M can lose about 0.8 in (2 cm) in length, and cotton never shrinks sideways much. Wash cool, inside out, and dry flat or on low heat.

Multipack builder

Any 3 for $48. Every extra tee costs less.

Add the Any 3 Tees or Any 5 Tees pack to your cart and write the colours and sizes you want in the order note.

1 tee

$18

$18 each

Try one first

Shop tees
Most picked

Any 3

$48

$16 each · save $6

Any 3 Tees pack: write colours and sizes in the order note

Shop packs
Best value

Any 5

$75

$15 each · save $15

Any 5 Tees pack: write colours and sizes in the order note

Shop packs

Boxer Brief 3-Pack is $39 (singles $15 each) and the Sock 6-Pack is $22. Each pack is its own product, priced as shown.

Refill reminder

Socks and underwear, a nudge when you run low.

Tell us how often you restock and we will email a reminder. You reorder with one tap, or ignore it.

Pick a rhythm

Every 12, 26 or 52 weeks.

We email you

A short note when you are due to run low.

You choose to reorder

Nothing is charged or shipped by itself.

Shop packs
A woven basket of neatly rolled cotton socks in sand, grey and mustard

MY REMINDERS

NO AUTO-CHARGE

Boxer Brief 3-Pack

reminder every 26 weeks

26 wk

Sock 6-Pack

reminder every 26 weeks

26 wk

Any 3 Tees pack

reminder every 52 weeks

52 wk

Skip, swap or cancel in two taps

Fit reports

Real heights, real sizes, honest fit.

Every review shows what the buyer wears and how the fit ran, so you can size from people like you. Sample reviews for this demo store.

★★★★★

VERIFIED BUYER

The 180 gsm is exactly what the page said: not see-through, not stiff. The chest line on the drawing matched my own tee to the half inch.

Runs smallTrue to sizeRuns large

Daniel K. · Austin, TX

Bought: Crew Tee, regular

Height 5'11" · 175 lb · wears M

★★★★★

VERIFIED BUYER

Slim means slim. I sized up and it sits right. The collar stays flat after six washes, and the shrink note was honest.

Runs smallTrue to sizeRuns large

Marcus T. · Leeds

Bought: Knit Polo, slim

Height 6'1" · 190 lb · wears L

★★★★★

VERIFIED BUYER

Waistband does not roll and nothing itches. The reminder email tells me when it is time to restock.

Runs smallTrue to sizeRuns large

Ravi P. · Toronto

Bought: Boxer Brief 3-Pack

Height 5'9" · 165 lb · wears M

Before you buy

Short, plain answers.

01

What size should I order?

Use the fit guide: measure a tee you like flat across the chest and match it to the chest width of the cut you want. Between sizes, size up for relaxed and stay put for slim.

02

Will it shrink?

A little. Expect up to 3% in length after the first 40°C wash; we pre-wash the cloth and cut with allowance. Wash cool and dry flat or on low heat to keep it.

03

Can I return underwear and socks?

For hygiene, opened underwear and socks cannot be returned unless faulty. Unopened packs, tees, polos and henleys can come back within 30 days, free.

04

Is the refill reminder automatic?

It is only an email. Nothing is charged or shipped until you place an order yourself, and you can stop the reminders at any time.

05

Do you ship worldwide?

Yes. Free tracked shipping over $60; otherwise $5 in the US and $12 worldwide. Orders leave in two working days.

Get the printable fit chart.

Size M to XXL, chest, length and sleeve for every cut. One email, then only real news.

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